Working on the 2019 International Festival of Creativity was a blast. I was responsible for marketing animations and email layouts. The email layouts were a real challenge as the team already had a a rather restrictive template built in Marketo and I had to work out how to hack around it and breathe life into the creative whilst respecting the various restrictions. I also jumped in on some video promos, artwork for the digital streaming platform and a magnitude of HTML5 ads.
Responsible for all email and in-app marketing design work for the CRM team. All of our in-app motion work was exported using Bodymovin and Lottie through After Effects. This gave us the ability to add our interface over a beautifully crisp animation, all with HTML and CSS. The benefits of this were vast - mainly that anyone in the team could open the HTML file and change the copy, call-to-action messaging and links without needing to know any code, or export the animation again (leaving the designers to focus on creative).
Illustrating, animating and writing HTML email code for the various marketing campaigns with Haymarket Media Group. The largest of the campaigns recently was the Christmas marketing campaign of 2018. I worked in Illustrator to come up with all of the illustrations, animated them in After Effects for use over social channels, email headers and HTML5 ads.
We have worked with Tom on a couple of occasions, at Bottega Veneta. The first time, was to create an inter-active Advent calendar for our E-Learning platform, which happened to be so successful that we teamed-up again with him for a new project. Tom has a great creative mind and his work meets the highest standards. He takes the time to understand our needs, vision, whilst he brings his experience to find creative solutions. Last but not least, he is a pleasure to work with! I would definitely recommend him.
Tom worked with us at Peak Labs providing HTML and animated designs for our emails and in-app messages. He was a tremendous asset to the team, and his work was always of an exceptional quality. During the time he worked with us, we saw email delivery and engagement rates increase. I could not recommend him highly enough.
Our volunteer group, the Burning Man Temple Guardians, was looking for an updated visual brand that more accurately communicated who we are. I was amazed that within one conversation Tom grasped the essence of who we are and in a surprisingly short time created the perfect logo and concise design brief which was exactly what we needed. I look forward to working with him again.