Working on the 2019 International Festival of Creativity was a blast. I was responsible for marketing animations and email layouts. The email layouts were a real challenge as the team already had a a rather restrictive template built in Marketo and I had to work out how to hack around it and breathe life into the creative whilst respecting the various restrictions. I also jumped in on some video promos, artwork for the digital streaming platform and a magnitude of HTML5 ads.
Responsible for all email and in-app marketing design work for the CRM team. All of our in-app motion work was exported using Bodymovin and Lottie through After Effects. This gave us the ability to add our interface over a beautifully crisp animation, all with HTML and CSS. The benefits of this were vast - mainly that anyone in the team could open the HTML file and change the copy, call-to-action messaging and links without needing to know any code, or export the animation again (leaving the designers to focus on creative).
Illustrating, animating and writing HTML email code for the various marketing campaigns with Haymarket Media Group. The largest of the campaigns recently was the Christmas marketing campaign of 2018. I worked in Illustrator to come up with all of the illustrations, animated them in After Effects for use over social channels, email headers and HTML5 ads.
Over the Christmas period of 2018 I with Bottega Veneta and their development team to deliver a fun and engaging interactive digital advent calendar for all of their staff worldwide. The real challenge was to create an inclusive product that wasn’t restricted by various language barriers. The calendar used animated elements to draw users in visually and then delivered the desired content through subtitled video content.
