Go 2 Music Academy

Rebrand and launch of a music academy website with memberships and logins

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The Brief

Create a brand to appeal all ages and abilities of musicians

Solutions

1

Being clear about what the academy offers

Our very first H1 tag says exactly what it needs to - "Music lessons in Eastbourne for all ages and abilities". Not only is this great for SEO, but it also tells visitors exactly what you do, and doesn't exclude anyone, therefore, retaining them on the site.

2

Calendly integration for easy booking of free trials

We use Calendly (a third party application) to allow visitors to easy book in a free trial lesson at a time that suits them. They don't need to fill out an enquiry form and wait for a call back - they decide then and there and book it straight in. Easy.

3

Clearly labelled navigation and title structure

We didn't want people to struggle to find what they were looking for so we really focussed on being clear and concise with our navigation and section headers. Most people won't read small copy so it's important to make the headlines scannable!

What the client thinks

Tom designed my music tuition website and without it, my business wouldn’t have been able to grow to the size it is today. I have had so many students saying how I stood out from the competition with such a slick and professional website. Tom worked closely with me to create an eye catching platform that works for me, being incredibly easy to edit and tweak myself through Webflow. And if anything major needs doing, Tom is on hand and quick to respond. I couldn’t be happier with the end product.

Ben Johnsen

Owner at Go 2 Music Academy

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